Six new names for your six key cuts. In a million different washes – from authentic vintage blues through to icy acid washes and spring’s hottest sun-faded shades – be your best self, whatever you’re up to.
Ridley has a soft, lightweight finish, lots of stretch and ultra skinny legs. Like a second skin, the contoured bum-lifting back pockets and high waist make it an extra flattering cut.
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Elgin has a mid-rise and short fly, comfort stretch and contoured bum-lifting back pockets. Fitted from the waist down, these babies get slimmer from knee to ankle.
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Brady is a low rise, slim boyfriend fit. Crafted from pure cotton denim, Brady is slim around the waist, hip and thighs, and becomes more slouchy below the knees, with a slightly tapered ankle.
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Saxby is your classic loose boyfriend. Cut from pure cotton non-stretch denim, it’s slouchy around your hips and thighs, then straight down to your ankle for a flattering boyf’ finish.
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Lennox is an über-flattering kick flare with a low rise and clever cut that makes the ankle kick out from front to back, not side to side. They’ll fit snugly over your hips and thighs, flaring out just below the knee.
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Marney has a slight stretch and a high waist with tailored waistband for a clean, polished silhouette. Slim from waist to knee, they taper to a narrow ankle.
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Gimme, Gimme More
Your five hero cuts, styled in three totally different ways.
Extra Hot for Every Day
More ideas? Check out your five new styles as seen on the street.